Healthcare marketing requires stronger attention to accuracy, trust, provider information, patient experience, and compliance. This checklist helps evaluate the digital presence of a practice.
Practice Identity
- Correct legal and brand information
- Consistent location data
- Accurate provider information
- Accurate service descriptions
Website
- Individual provider profiles
- Service pages
- Location pages
- Clear contact options
- Mobile usability
- Accessible patient information
- Medical content review process
- Privacy information
- Appropriate disclaimers where required
Local Search
- Google Business Profiles
- Practitioner listings where appropriate
- Consistent directory listings
- Reviews
- Location pages
- Medical directories
Patient Journey
- Phone
- Forms
- Scheduling
- Confirmation
- Reminders
- Follow-up
- Review requests
Content Trust
- Provider credentials
- Medical reviewers where appropriate
- Sources where appropriate
- Updated information
- Clear authorship
- Original educational content
Technology
- Scheduling
- CRM
- Phone
- SMS
- Patient portal
- EHR / EMR
- Analytics
- Advertising tracking
Do not upload patient-identifiable information, protected health information, or medical records into the Discovery Portal. This form is for practice and marketing context only.
Recommended Next Step
Continue into the discovery path most relevant to this resource.