Your Google Business Profile is one of the most visible elements of your local presence. Use this checklist to make sure it's complete, accurate, and working for you.
Profile Completeness
- Correct business name
- Correct primary category
- Relevant secondary categories
- Address
- Service area
- Phone
- Website
- Business hours
- Appointment URL where applicable
- Services
- Products where applicable
- Business description
- Photos
- Logo
- Cover image
- Regular updates
Reviews & Engagement
- Review generation process
- Review responses
- Q&A monitoring
- Duplicate profiles
- Practitioner profiles where applicable
- UTM tracking
- Consistent directory information
Do not create unnecessary duplicate listings simply to target additional keywords or locations. Duplicate profiles can confuse customers and harm your local visibility.
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