A new website should solve business problems, not simply replace an old design. Use this assessment to determine whether your website needs attention — and what to prepare before starting a project.
Your Website May Need Attention If…
- It does not accurately represent the company anymore
- Visitors cannot quickly understand what you offer
- Mobile performance is poor
- Lead generation is inconsistent
- Pages load slowly
- The website is difficult to update
- Your services have changed
- Search rankings have declined
- Important pages do not rank
- Forms do not connect to your business systems
- There is no clear conversion path
- The site was built without SEO architecture
- There are no individual service pages
- There is weak local search structure
- Branding feels outdated
- Analytics are not configured properly
What to Prepare Before a Website Project
- Existing domain
- Current website
- Brand assets
- Service list
- Team information
- Locations
- Required features
- Competitors
- Reference websites
- Existing photography
- Existing copy
- Existing analytics if available
- Known integrations
- Primary conversion goal
Questions a Good Website Strategy Should Answer
- Who is the site for?
- What action should visitors take?
- What information do they need before converting?
- What pages should exist?
- What searches should those pages target?
- What systems should the website communicate with?
- What should happen after a form is submitted?
- How will performance be measured?
Before you build
A beautiful website that doesn't convert or rank is an expensive brochure. Strategy comes first.
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